Marketing Articles for Consultants and Freelancers

Your positioning is probably too broad (here's how to fix it) Published in 2025
Things I think about at least once a week Published in 2025
The Law of Raspberry Jam Published in 2025
Bluesky is popping. You should be there, friend. Published in 2024
What would twice as many leads in 2024 mean for your agency or consultancy? Published in 2023
Business Banking for Solo Consultants (and freelancers) Published in 2023
"Being X for Y is the best marketing hack" Published in 2023
Use you-focused language to make your homepage stand out Published in 2023
How to make your homepage a more effective salesperson Published in 2023
Marissa Bracke Testimonial Published in 2023
Kai’s Picks #3: The Strategy of Preeminence by Jay Abraham Published in 2023
Why does roadmapping make sense to your clients? Published in 2023
Why you should sell roadmapping services Published in 2023
What roadmapping isn’t Published in 2023
What exactly is roadmapping? Published in 2023
It's my birthday and I got you a gift (The Complete Independent Consulting Manual) Published in 2023
Get more impact out of your client testimonials by turning them into mini-case studies Published in 2023
Success story with Jakub Zajicek Published in 2023
Kai’s Pick’s #2: Against Access by DeafBlind author John Lee Clark Published in 2023
More on this ‘small-batch outreach’ concept Published in 2023
Avoiding a numbers-based outreach approach (and what to do instead) Published in 2023
Improve your email outreach by ditching ‘big asks.’ Published in 2023
How to do email outreach (without making all the usual mistakes) Published in 2023
Kai's Picks Issue #1 - The Ultimate Annual Review Template Published in 2023
How to turn off the Zoom app dock Published in 2023
“Retiring? Why? What then?!” Published in 2023
Happy 2023 + The Retirement Bundle Published in 2023
Retirement Sale Published in 2022
How To Track Your Outreach + Follow-Up (Without Your Brain Melting Like Ice In The Sun) Published in 2022
There’s a liminal feeling in the air Published in 2022
Happy Winter Solstice Published in 2022
How to use testimonials to change your business for the better Published in 2022
How to get more done than you expect at the end of the year Published in 2022
“\”People don’t care about you, they only care about themselves.”” Published in 2022
You-Focused Website Language Published in 2022
Book Recommendation: Four Thousand Weeks Published in 2022
Book Recommendation: Value-Based Fees Published in 2022
The Brain Audit Book Review & Recommendation Published in 2022
Book Recommendation: Ultimate Sales Machine by Chet Holmes Published in 2022
Playing the long-game in business Published in 2022
Planning Your 2023 Projects and Projections Published in 2022
How to Ask Kai (almost) Anything about marketing, growth, and business Published in 2022
Gearing up for an annual review Published in 2022
2022 Build Your Own Bundle Thanksgiving Sale Published in 2022
Build A Moat; Keep The Tire Kickers Out Published in 2021
“I don’t know if I can sell strategy” Published in 2021
The Dreaded “What are your rates?” Question Published in 2021
The ‘Not Now’ List Published in 2021
Ask this question on your initial sales calls Published in 2021
Feast Published in 2021
Your quarterly reminder to charge more Published in 2020
How To Make Ice Cubes Out Of Icebergs Published in 2020
“If you were gonna write the proposal for free anyway, why not just try charging any amount of money for it?” Published in 2020
Follow-up is where fortunes are made Published in 2020
Spooky, scary lead-generation powers Published in 2020
3 lessons from getting stiffed by a client Published in 2020
I want to be an influencer, Kai! Published in 2020
The connective tissue around productized services Published in 2020
Activity-Based Lead Generation Published in 2020
Revisiting The Law of Raspberry Jam Published in 2020
Premium Pricing For Priority Projects? Published in 2020
Onboarding You Published in 2020
How on earth do you get people to respond to your outreach (without feeling slimy, sales-y, or overly self-promotional)? Published in 2020
187'ing Proposals Published in 2020
Creating Productized Offers Published in 2020
How do you build a simple one-pager site for your business? Published in 2020
Your quarterly reminder: Charge More! Published in 2020
Follow-up Friendly Published in 2020
Levels of Consulting (100 - 400+) Published in 2020
It’s never too late to follow-up Published in 2020
Become a Follow-Up Fanatic Published in 2019
Damn. Fine? Published in 2019
Time Debt 🕰️ 💸 Published in 2019
BattleBoard Published in 2019
Productized Services: Strategy or Implementation? Published in 2019
“It's so incredible to finally be understood.” Published in 2019
Today? You start building your email list Published in 2019
Monetarysearch Published in 2019
Get More Website Traffic: Record a Podcast Interview Published in 2019
How can I use podcasts to get more traffic? Published in 2019
How to get on podcasts Published in 2019
Oiling Your Pipeline Published in 2019
Podcast Guest Audio Preparation Checklist Published in 2019
The Secret to Getting Your Outreach Emails Opened Published in 2019
You're not in the mind 🧠 reading business Published in 2018
Becoming a "Consulting Niche Celebrity" Published in 2018
"Small Business" Positioning Published in 2018
How much time in a month do you spend thinking about your business? Published in 2018
Simplified Client Acquisition With Positioning Published in 2017
Charge More Published in 2017
Do Less Published in 2017
Charge More: "Minimum Billing Units" Published in 2017
Packaged Services Published in 2017
Setting Up Business Next To A River of Money Published in 2017
How do you get your name known as a freelancer? Published in 2017
Write Great Emails Published in 2017
Writing An Email Pitching a Guest Post Published in 2017
"I love how the book has one singular goal: Get you on podcasts!" Published in 2017
Standard Operating Procedures: The Foundation of a Freelancing or Consulting Business Published in 2017
What avocado toast has to do with follow up Published in 2017
"Did you get that thing I sent you?" Published in 2017
Directives Published in 2017
Small Asks First Published in 2017
"How do I build a list of influencers in my industry?" Published in 2017
Business Time Published in 2017
Drumming Up Business In A Famine Published in 2017
“The 3 Rs” of getting clients: Repeat Projects Published in 2017
How to find anyone's email address Published in 2017
"The 3 Rs" of getting clients: Relationships Published in 2017
"The 3 Rs" of Getting Clients: Referrals Published in 2017
The Inverse Email Law Published in 2017
Escape From The Valley of Feast and Famine Published in 2017
Podcast Tours For Freelancers: The One Thing To Focus On Published in 2017
Get More Clients With Referrals Published in 2017
I didn't have confidence in my strategy... Published in 2017
Why 'build a relationship' first in outreach? Published in 2017
Why Make Yourself Obsolete In Your Own Business? Published in 2017
How do you reach out to prospective buyers? Published in 2017
What's the right way to approach writing a book? Published in 2017
The $30,000 Consulting Mistake Published in 2017
Get More Clients With Better Positioning Published in 2017
Levels of Consulting Published in 2017
What Larry David taught me about the secret of meetings Published in 2017
Fuck Feast or Famine Published in 2017
What’s your first email you send as a Cold Outreach email? Published in 2017
When should you start reaching out to podcast hosts? Published in 2017
The Reading List Published in 2017
Introduction to Productized Consulting Published in 2017
Scoping Productized Services Published in 2017
The time I landed a $5,000 project by commenting on Reddit Published in 2016
Building Your Consulting Pipeline Published in 2016
What's the best use of the link in the "show notes" for a podcast episode? Published in 2016
The Importance of Writing You Focused Emails Published in 2016
The Magic Google Search Published in 2016
Why guest on podcasts? Published in 2016
The Secret To Infinite Guest Articles Published in 2016
Freebie Offerings and Educational Courses For Consultants Published in 2016
MicroConf: Attendee's Guide Published in 2016
Is Productized Consulting really a good fit for your business? Published in 2016
How do I create a list of podcast owners I should reach out to about appearing? Published in 2016
ZenCastr: Super Easy Multi-Track Podcast Recording Published in 2016
How do you write an email to get on a podcast? Published in 2015
Evergreen Launches for Consulting Published in 2015
How to Hire a Part-Time Employee Published in 2015
How do you follow up with a prospect? Published in 2015
How do you transition your existing customers to productized services? Published in 2015
How do you deal with a prospect no-show? Published in 2015
Ask Kai: What should I do to promote a great article, product, or course? Published in 2015
How do I get more traffic? Published in 2015
Thinking About Annual Goals Published in 2014
Authority Interviews Published in 2014
Roadmapping Sessions Published in 2014
Five Year Plans Published in 2012