Articles
Practical marketing advice for solo consultants and freelancers
I write about the marketing strategies, systems, and mindsets that help solo consultants and agency owners grow. Everything I write about is based on my real experience as a consultant and coach.
2025
2024
2023
- What would twice as many leads in 2024 mean for your agency or consultancy?
- Business Banking for Solo Consultants (and freelancers)
- "Being X for Y is the best marketing hack"
- Use you-focused language to make your homepage stand out
- How to make your homepage a more effective salesperson
- Marissa Bracke Testimonial
- Kai’s Picks #3: The Strategy of Preeminence by Jay Abraham
- Why does roadmapping make sense to your clients?
- Why you should sell roadmapping services
- What roadmapping isn’t
- What exactly is roadmapping?
- It's my birthday and I got you a gift (The Complete Independent Consulting Manual)
- Get more impact out of your client testimonials by turning them into mini-case studies
- Success story with Jakub Zajicek
- Kai’s Pick’s #2: Against Access by DeafBlind author John Lee Clark
- More on this ‘small-batch outreach’ concept
- Avoiding a numbers-based outreach approach (and what to do instead)
- Improve your email outreach by ditching ‘big asks.’
- How to do email outreach (without making all the usual mistakes)
- Kai's Picks Issue #1 - The Ultimate Annual Review Template
- How to turn off the Zoom app dock
- “Retiring? Why? What then?!”
- Happy 2023 + The Retirement Bundle
2022
- Retirement Sale
- How To Track Your Outreach + Follow-Up (Without Your Brain Melting Like Ice In The Sun)
- There’s a liminal feeling in the air
- Happy Winter Solstice
- How to use testimonials to change your business for the better
- How to get more done than you expect at the end of the year
- “\”People don’t care about you, they only care about themselves.””
- You-Focused Website Language
- Book Recommendation: Four Thousand Weeks
- Book Recommendation: Value-Based Fees
- The Brain Audit Book Review & Recommendation
- Book Recommendation: Ultimate Sales Machine by Chet Holmes
- Playing the long-game in business
- Planning Your 2023 Projects and Projections
- How to Ask Kai (almost) Anything about marketing, growth, and business
- Gearing up for an annual review
- 2022 Build Your Own Bundle Thanksgiving Sale
2021
2020
- Your quarterly reminder to charge more
- How To Make Ice Cubes Out Of Icebergs
- “If you were gonna write the proposal for free anyway, why not just try charging any amount of money for it?”
- Follow-up is where fortunes are made
- Spooky, scary lead-generation powers
- 3 lessons from getting stiffed by a client
- I want to be an influencer, Kai!
- The connective tissue around productized services
- Activity-Based Lead Generation
- Revisiting The Law of Raspberry Jam
- Premium Pricing For Priority Projects?
- Onboarding You
- How on earth do you get people to respond to your outreach (without feeling slimy, sales-y, or overly self-promotional)?
- 187'ing Proposals
- Creating Productized Offers
- How do you build a simple one-pager site for your business?
- Your quarterly reminder: Charge More!
- Follow-up Friendly
- Levels of Consulting (100 - 400+)
- It’s never too late to follow-up
2019
- Become a Follow-Up Fanatic
- Damn. Fine?
- Time Debt 🕰️ 💸
- BattleBoard
- Productized Services: Strategy or Implementation?
- “It's so incredible to finally be understood.”
- Today? You start building your email list
- Monetarysearch
- The Secret to Getting Your Outreach Emails Opened
- Podcast Guest Audio Preparation Checklist
- Oiling Your Pipeline
- How to get on podcasts
- How can I use podcasts to get more traffic?
- Get More Website Traffic: Record a Podcast Interview
2018
2017
- Simplified Client Acquisition With Positioning
- Charge More
- Do Less
- Charge More: "Minimum Billing Units"
- Packaged Services
- Setting Up Business Next To A River of Money
- How do you get your name known as a freelancer?
- Write Great Emails
- Writing An Email Pitching a Guest Post
- "I love how the book has one singular goal: Get you on podcasts!"
- Standard Operating Procedures: The Foundation of a Freelancing or Consulting Business
- What avocado toast has to do with follow up
- "Did you get that thing I sent you?"
- Directives
- Small Asks First
- "How do I build a list of influencers in my industry?"
- Business Time
- Drumming Up Business In A Famine
- “The 3 Rs” of getting clients: Repeat Projects
- How to find anyone's email address
- "The 3 Rs" of getting clients: Relationships
- "The 3 Rs" of Getting Clients: Referrals
- The Inverse Email Law
- Escape From The Valley of Feast and Famine
- Podcast Tours For Freelancers: The One Thing To Focus On
- Get More Clients With Referrals
- I didn't have confidence in my strategy...
- Why 'build a relationship' first in outreach?
- Why Make Yourself Obsolete In Your Own Business?
- How do you reach out to prospective buyers?
- What's the right way to approach writing a book?
- The $30,000 Consulting Mistake
- Get More Clients With Better Positioning
- Levels of Consulting
- What Larry David taught me about the secret of meetings
- Fuck Feast or Famine
- What’s your first email you send as a Cold Outreach email?
- When should you start reaching out to podcast hosts?
- The Reading List
- Introduction to Productized Consulting
- Scoping Productized Services
2016
- The time I landed a $5,000 project by commenting on Reddit
- Building Your Consulting Pipeline
- What's the best use of the link in the "show notes" for a podcast episode?
- The Importance of Writing You Focused Emails
- The Magic Google Search
- Why guest on podcasts?
- The Secret To Infinite Guest Articles
- Freebie Offerings and Educational Courses For Consultants
- MicroConf: Attendee's Guide
- Is Productized Consulting really a good fit for your business?
- How do I create a list of podcast owners I should reach out to about appearing?
- ZenCastr: Super Easy Multi-Track Podcast Recording
2015
- How do you write an email to get on a podcast?
- Evergreen Launches for Consulting
- How to Hire a Part-Time Employee
- How do you follow up with a prospect?
- How do you transition your existing customers to productized services?
- How do you deal with a prospect no-show?
- Ask Kai: What should I do to promote a great article, product, or course?
- How do I get more traffic?