Getting Clients
Lead generation, referrals, and building a reliable pipeline
Feast or famine. Every solo consultant knows the cycle. These articles are about breaking it — building a reliable pipeline of leads, generating referrals systematically, nurturing relationships that turn into projects, and never running dry again.
- What would twice as many leads in 2024 mean for your agency or consultancy?
- Why does roadmapping make sense to your clients?
- Why you should sell roadmapping services
- What roadmapping isn’t
- What exactly is roadmapping?
- Book Recommendation: Ultimate Sales Machine by Chet Holmes
- Build A Moat; Keep The Tire Kickers Out
- “I don’t know if I can sell strategy”
- Ask this question on your initial sales calls
- Feast
- “If you were gonna write the proposal for free anyway, why not just try charging any amount of money for it?”
- Spooky, scary lead-generation powers
- 3 lessons from getting stiffed by a client
- Activity-Based Lead Generation
- Onboarding You
- Drumming Up Business In A Famine
- “The 3 Rs” of getting clients: Repeat Projects
- "The 3 Rs" of getting clients: Relationships
- "The 3 Rs" of Getting Clients: Referrals
- Escape From The Valley of Feast and Famine
- Get More Clients With Referrals
- The $30,000 Consulting Mistake
- Fuck Feast or Famine
- The time I landed a $5,000 project by commenting on Reddit
- Building Your Consulting Pipeline
- Evergreen Launches for Consulting
- How do you deal with a prospect no-show?
- Roadmapping Sessions