Outreach and Email
Cold email, follow-up, and pitching strategies that actually work
Struggling to get replies to your outreach emails? You’re not alone. Most consultants and freelancers send emails that get ignored — not because their services aren’t valuable, but because their emails don’t connect.
These articles cover everything from writing your first cold email to building a systematic follow-up process that turns strangers into clients. Every strategy here has been tested in real outreach campaigns.
- More on this ‘small-batch outreach’ concept
- Avoiding a numbers-based outreach approach (and what to do instead)
- Improve your email outreach by ditching ‘big asks.’
- How to do email outreach (without making all the usual mistakes)
- How To Track Your Outreach + Follow-Up (Without Your Brain Melting Like Ice In The Sun)
- Follow-up is where fortunes are made
- I want to be an influencer, Kai!
- How on earth do you get people to respond to your outreach (without feeling slimy, sales-y, or overly self-promotional)?
- Follow-up Friendly
- It’s never too late to follow-up
- Become a Follow-Up Fanatic
- Damn. Fine?
- Get More Website Traffic: Record a Podcast Interview
- How can I use podcasts to get more traffic?
- How to get on podcasts
- Oiling Your Pipeline
- Podcast Guest Audio Preparation Checklist
- The Secret to Getting Your Outreach Emails Opened
- You're not in the mind 🧠 reading business
- Write Great Emails
- Writing An Email Pitching a Guest Post
- "I love how the book has one singular goal: Get you on podcasts!"
- What avocado toast has to do with follow up
- "Did you get that thing I sent you?"
- Small Asks First
- "How do I build a list of influencers in my industry?"
- How to find anyone's email address
- The Inverse Email Law
- Podcast Tours For Freelancers: The One Thing To Focus On
- Why 'build a relationship' first in outreach?
- How do you reach out to prospective buyers?
- What’s your first email you send as a Cold Outreach email?
- When should you start reaching out to podcast hosts?
- What's the best use of the link in the "show notes" for a podcast episode?
- The Importance of Writing You Focused Emails
- The Magic Google Search
- Why guest on podcasts?
- The Secret To Infinite Guest Articles
- How do I create a list of podcast owners I should reach out to about appearing?
- ZenCastr: Super Easy Multi-Track Podcast Recording
- How do you write an email to get on a podcast?
- How do you follow up with a prospect?