Positioning and Pricing

Your positioning determines everything — who finds you, what they’re willing to pay, and whether you stand out or blend in. These articles cover how to find your niche, raise your rates with confidence, and package your expertise into productized services that sell.

• Your positioning is probably too broad (here's how to fix it) Published in 2025
• The Law of Raspberry Jam Published in 2025
• "Being X for Y is the best marketing hack" Published in 2023
• Book Recommendation: Value-Based Fees Published in 2022
• The Dreaded “What are your rates?” Question Published in 2021
• Your quarterly reminder to charge more Published in 2020
• The connective tissue around productized services Published in 2020
• Revisiting The Law of Raspberry Jam Published in 2020
• Premium Pricing For Priority Projects? Published in 2020
• 187'ing Proposals Published in 2020
• Creating Productized Offers Published in 2020
• Your quarterly reminder: Charge More! Published in 2020
• Productized Services: Strategy or Implementation? Published in 2019
• "Small Business" Positioning Published in 2018
• Simplified Client Acquisition With Positioning Published in 2017
• Charge More Published in 2017
• Charge More: "Minimum Billing Units" Published in 2017
• Packaged Services Published in 2017
• Get More Clients With Better Positioning Published in 2017
• Introduction to Productized Consulting Published in 2017
• Scoping Productized Services Published in 2017
• Is Productized Consulting really a good fit for your business? Published in 2016
• How do you transition your existing customers to productized services? Published in 2015