Ilana Davis

“What have you found as a result of working together?”

Since acquiring my app and having conversations with you, I’ve been able to bring the app to a positive year-over-year trailing twelve months growth. Something I don’t know would have happened if I didn’t have you in my ear telling me to get on podcasts!

One of my favorite things about working with you is that you equally have ideas to share and also want to learn. I don’t want someone who “knows it all.” I want someone who can bounce ideas around with me, try something out, and, if it doesn’t work, come up with a new idea. I also love that you have recommendations for how to approach growth ideas, even ones that you might not pursue yourself. It’s not a playbook with you, and I love the variety of ideas you have.

“What were two or three other benefits you saw from our work together?”

• Confidence. When I first started, imposter syndrome was really high. But you continued to support me and reassure me that I know more than I think I do.
• A full picture of the data. Though I have a lot of data, I wasn’t looking at it as a CEO. I was looking at it as a developer. The questions you ask me (e.g. what’s my marketing funnel?) really helped me to differentiate the data I collect into two categories—one as a marketer and one as a CEO. The CEO has to figure out the app’s direction, whereas the marketer looks at the different marketing techniques and which ones bring in customers. “Would you recommend me to others? If so, why?”

HELL YES, and do all the time. I’ve mentioned this already, but I think you have so many options in your pocket, and it’s not a one-size-fits-all advice. Your advice is tailored to my app and goals without sacrificing my unique approach to business.

— Ilana Davis, owner of JSON-LD for SEO