Kareem Mayan

“I didn’t want to do the work myself because I felt like I’d flail - I wanted someone who could give me guidance on where to invest and permission on things to skip.”

I was looking for a marketing coach to help me level up marketing for my consulting business so I could reliably generate leads. I needed to niche and reposition and identify marketing tactics to experiment with. I wanted guidance on how to prioritize and test marketing experiments to build pipeline. Plus I wanted to have someone I paid to check in with every two weeks as a forcing function for me to put time aside to work on the marketing side of the business instead of just focusing on delivering for clients.

You’d been on my radar for several years and I liked your Indie Hacker approach and ideas and you seemed like someone I’d enjoy working with and would trust. Our initial phone call confirmed that.

As a result of our work together, we niched down and repositioned in the first few months of work together. Within two weeks of launching the new service, I had closed a 20k+ project from an inbound lead. It was awesome initial validation. With some very light marketing activities, I built a pipeline of leads that I was very happy with.

“I liked that you took a thoughtful and structured approach to the marketing side of the business.”

You asked good questions that helped me examine key marketing decisions from all angles. You had a process that you’d run before on picking marketing experiments which helped me pick experiments to run. You’d executed on a bunch of tactics yourself which helped me “skip steps” with first-hand knowledge about where to invest. I liked that you were available via Slack when I had key marketing questions. And I liked that every two weeks we had a check in. I wanted to make sure we used the time well so it was a forcing function for me to move the marketing ball forward for our next conversation.

Also you found me a KILLER DOMAIN NAME!!!1

“If you’re a solo service provider and looking to get more leads, I would absolutely recommend Kai as a marketing coach”

He’s thoughtful, smart, and can give guidance on both marketing strategy and execution so you go faster. He’s enjoyable to work with and I came away from my calls with him more energized than when I went into them. With his help I went from dry spells in my consulting business to booking and getting paid in advance for gigs three months in advance. 10/10 would work with him again.

— Kareem Mayan, Principal, TrialToPaid.com