Keith Perhac

Our marketing was stalled, with no new content or campaigns launched for months. We had a backlog of features to announce, but our processes were broken and it was taking us months to write and ship marketing pages for new features. We needed someone to overhaul our marketing, set up new strategies for content, email, and paid ads, and do the actual work of implementing the strategies, writing and shipping new content, and driving growth.

Kai had been on my list of dream hires for years. I’ve known him for a long time and know how smart, insightful, and thoughtful he is about marketing. I’ve enjoyed working with him as a contractor in the past and thought he would be a great fit for the role at SegMetrics. Despite some initial hesitation about working with friends, I trusted Kai’s insight and expertise as a marketer.

Within 3 months of joining the team as our Head of Marketing, Kai cut high-cost, low-impact parts of our marketing, literally saving us thousands of dollars monthly. The biggest improvements Kai made were with the processes he created — designing and building out flywheel strategies for our marketing, promotion, and content creation. While the individual marketing initiatives were valuable, the processes Kai put in place will be our foundation for years to come.

Beyond this setting us up for long-term success in our marketing, Kai also produced a ton of articles, round-ups, emails, video releases, social posts, and other pieces of marketing content. He created 40+ product and feature pages that increased our product visibility and could be used throughout other marketing campaigns. His article on ‘Hyros Pricing’ drove significant organic traffic and positioned us highly in the rankings. Kai also wrote dozens of emails across our SaaS onboarding sequences that helped boost our conversion and retention rates.

Would I recommend Kai? All day, every day.

— Keith Perhac, CEO, SegMetrics