Nathan Lippi

When I came to Kai I was struggling with refining some wireframes for an upcoming website re-design.

Starting out with the teardown, Kai asked a few questions to understand our ideal customers. Then he got to work with a fresh pair of eyes and a seasoned perspective, always keeping in mind the type of person we’re trying to talk to.

Thoughout the teardown he moved easily from the 30k foot view to the microscopic, to in between, and back again.

Afterwards I was left with a video recording that was a treasure trove of insights I can share with my team, and quickly refer back to, myself.

This teardown has totally been worth it. The insights I’ve gotten give me some very specific paths to take, and will easily bring my website up 2 levels.

Kai’s interactions with me, now and in the past, have been extremely beneficial; he seems to always give truly actionable advice — not too much, not too little — appropriate to my business’ stage.

Highly recommended.

— Nathan Lippi, VP Marketing (CMO) at Letter Friend