Reuven Lerner

“I was sure that I would have to make massive changes to my site in order to increase conversions. But in fact, Kurt and Kai pointed to a number of small things that I could do to change the visitor’s perception of my product, and how it could help them.”

Even when I got a lot of traffic to my book’s site, I found that the conversions were low. They were low on two fronts— very few visitors to the landing page signed up for the drip campaign giving them sample exercises from my book, and very few people who received the drip campaign then bought the book. I was particularly frustrated, because on several occasions I had written very popular blog posts that drove traffic to the site… and then nothing happened as a result.

I was sure that I would have to make massive changes to my site in order to increase conversions. But in fact, Kurt and Kai pointed to a number of small things that I could do to change the visitor’s perception of my product, and how it could help them. I was surprised by the small number of changes I needed to make, I was overwhelmed by the nearly instantaneous change in the number of people expressing interest in my book!

Not only was I surprised by the small number of changes I needed to make, I was overwhelmed by the nearly instantaneous change in the number of people expressing interest in my book; signups to the drip campaign for my free sample chapter increased almost overnight, and sales increased dramatically, as well. It is now about two weeks since the teardown, and the fee I paid has more than paid for itself.

The knowledge that I gained from Kurt and Kai’s analysis has opened my eyes, and have helped me to notice and understand other issues I’ve had.

I not only got insights into how to fix this particular site, but also how to think about sites in general in order to get them to convert. The knowledge that I gained from Kurt and Kai’s analysis has opened my eyes, and have helped me to notice and understand other issues I’ve had. Moreover, I discovered that this isn’t rocket science; a medium number of small, easily implemented changes can have a profound impact.

For example, I got great advice about how to turn my e-mail courses into subscribers to my main list, more than doubling its size to 1200+ overnight.

I would very highly recommend this product. In a very short period of time, I got highly actionable items that made sense to me. I not only learned a lot, and had a good time when learning, but my investment has already more than paid for itself.

Thanks so much for helping to improve my business, and my perspective, with huge ROI.”

— Reuven Lerner, Author of PracticeMakesPython.com