Swizec Teller

For months I’ve been noodling on how to grow my audience and the concept that keeps coming up is Other People’s Audiences. Guesting on podcasts seemed like a good way to approach that and I had seen in a slack that you offered done-for-you podcast tours.

I wanted to start out by testing the podcast tour approach, not whether my team could implement and figure out podcast tours from scratch. Basically I had no idea what I’m doing and needed help from someone who has worked out the kinks. And rather than learn how to run the process myself, I wanted to just show up and do the fun part – be the guest and subject matter expert.

In my experience, podcast tours are great! The ROI is hard to estimate because my funnels aren’t perfect yet but there’s a clear distinction in my email audience growth before and after the episodes started coming out. Even if the metrics are fuzzy, it looks like meeting people where they are and showing them a hint of what you’ve got really works.

Guesting on several podcasts about similar topics has been a great way to workshop content and dig into how I explain things. What works and what doesn’t work, what questions people ask, and where interests lie. This has been invaluable. On top of that I now have a bunch of marketing assets that can be reused for evergreen sharing, onboarding email campaigns, sales pages, and potentially a reverse podcast feed.

I would definitely recommend Kai. Working with Kai has been great. Knowing that he’ll handle the details and I can sit back and do my part without any hands-on management is fantastic.

— Swizec Teller, author at swizec.com