Website Teardown
A professional second opinion of your website
Is your website making you money?
Or is it lazying about behind the dumpster smoking cigarettes when it should be working?
Creators, solo founders, and consultants: Get a professional second opinion of your website’s content, marketing, messaging, and SEO. You’ll get to-the-point ‘fix this now, fix this later’ advice on what’s working, what you could do better, and how to fix it.
Selling online is hard
You only have a few seconds in which to convince your new visitor to stay on your site — and if any part of your site, homepage, or sales page is the slightest bit confusing, your new visitor needs only to twitch their thumb to the back button to head back to Google and move on to your competition.
That’s why you need to design your website with the assumption that every visitor is a crazy, lazy drunk. That’s the key to a persuasive website.
1. The visitor is a sociopath. They care only about themselves, so you need to write to them. The majority of consultant, agency, and app websites talk endlessly in the first person. “We’re number 1. Our process is great. We’re better, cheaper, and faster than those other guys.” Who cares? Hold up the mirror and describe them to themselves.
2. The visitor is lazy. If you make it hard for your visitor to use your website, they will just give up and leave. Eight clicks to learn about your services? They’re gone. No clear next step? They quit. An endless cascade of pop-ups? Get out of here.
3. The visitor is drunk. Assume both your visitor’s reading and decision-making abilities are impaired. Make everything big and obvious. Strip away unnecessary garbage. Remove unnecessary decisions.
First off, you went WAY ABOVE AND BEYOND. Your help defining my overall messaging as more ‘you’ focused was incredibly valuable. I was really impressed how quickly you could reword my copywriting and headlines ‘off the rip.’ I told a couple of buddies about it and they shared that, “A marketing agency would have charged you THOUSANDS to re-write your brand messaging like that. He did it in an hour!”
You are a real pro, man. I would not hesitate to refer you to anyone needing marketing services.
— Brian Royce, Positive Change Leader, Birch and Oak
What if your website was your most effective salesperson?
If you adopt these extremes as a mindset, and write, design, and market for them, then your website will work at its absolute best to convert visitors into prospects, leads, and customers.
Here’s the problem with most websites: they spend too much time talking about themselves and not enough on the customer or results. You may be at a loss when it comes to knowing if your website is selling itself effectively.
Sure, you may have a great site — a beautiful site with wonderful content — but does it make you any money? And if not, then why not, and how do you fix it?
Presenting: the Website Teardown
Get actionable, specific, direct feedback on what to change to make your website your business’ most effective salesperson. You’ll get feedback on your website, answers to your questions, and advice on what to fix.
After a Website Teardown, you’ll feel more confident in your website and your marketing. You’ll get feedback and guidance on what to improve, including:
- Content
- Messaging
- User Experience
- Growth opportunities
- Search Engine Optimization
You’ll benefit from:
- A detailed and realistic impression of your current website
- My thoughts and feedback in real-time as I browse around and explore your website
- The “glaringly obvious” issues that you probably don’t see because you’ve been staring at your website for too long
Your deliverables:
A long-form video with my feedback on your website (~45 minutes) — You’ll get detailed video feedback of my first impressions of your website, including your SEO, messaging, and growth opportunities. You’ll see — with fresh eyes — friction or issues that prevent your customers from accomplishing their goal.
‘Fix this now, fix this later’ website action plan — You’ll receive an action plan for your site with the top ~5 most important and impactful changes that I recommend. This action plan is a punch list of the most important changes for you to make.
Answers to your questions about your website, marketing, and SEO — You’ll get answers to your most pressing questions about your website, increasing conversions, getting more subscribers, growing with SEO, or selling more of your products or services.
You’ll receive these deliverables in your inbox within 10 business days of your order.
- ~45 minute video review of your website
- ‘Fix this now, fix this later’ action plan
- Answers to your questions about your website, marketing, and SEO
- 100% money-back guarantee
How does this work?
Once you pay, you’ll be redirected to an intake form with your initial steps. You’ll fill out the form and tell me about:
- Your website
- Who your customers are and what services you sell
- Any top-of-mind questions you have about your website, marketing, or SEO
Who is a teardown best for?
Website Teardowns are best for business owners who want feedback on their marketing website and how to convert more visitors into leads, subscribers, or customers. Happy past clients include:
- Solo service providers or agencies selling their services online
- Self-employed people in expertise-heavy service professions
- Software founders marketing an app (Software as a Service) online
If your website is important to your business success and you want actionable, specific feedback, then a Website Teardown will help you grow.
100% money-back guarantee
You’re backed by my money-back guarantee. If I don’t help you identify ways to improve your website and make it a better salesperson for your business, I’ll refund you 100% of your money.
Having a professional “second opinion” that reinforced my suspicions was super helpful. The actionable advice about how to fix certain deficiencies was icing on the cake!
For me, the major benefits were:
- I knew exactly what areas were strong and no longer needed my attention
- I knew which areas were weak and exactly how to improve them
- My overall confidence level in the site was dramatically increased.
I would absolutely recommend this Website Teardown service to other consultants!
— Jonathan Stark, Founder, JonathanStark.com
When I came to Kai, I was struggling with refining some wireframes for an upcoming website re-design. Starting out with the teardown, Kai asked a few questions to understand our ideal customers. Then he got to work with a fresh pair of eyes and a seasoned perspective, always keeping in mind the type of person we’re trying to talk to.
Throughout the teardown he moved easily from the 30k foot view to the microscopic, to in between, and back again. Afterwards I was left with a video recording that was a treasure trove of insights I can share with my team, and quickly refer back to, myself.
This teardown has totally been worth it. The insights I’ve gotten give me some very specific paths to take, and will easily bring my website up 2 levels. Highly recommended.
— Nathan Lippi, VP Marketing (CMO), Letter Friend
Questions, asked with some frequency
Can I buy now and book later?
Yes, when you purchase you’ll receive information on the next steps. You can always purchase a Website Teardown now and wait to act on it until a convenient time.
What makes you qualified to tell me about my business and website?
I’ve worked as a marketing consultant for the better part of 15+ years now. I’ve built, optimized, and grown hundreds of websites for myself and my clients. When you order a Website Teardown, you’re getting my full attention turned towards your website, with actionable, targeted, specific suggestions for what to change.
What questions can this Website Teardown help me answer?
Website Teardowns have been purchased by dozens of clients — over 50, last time I counted. In each case, they ordered to get answers to questions about their website:
- How is my homepage?
- Does my positioning make sense?
- What could I do better/differently?
- What improvements could I make to my offering to make it more valuable?
- What changes could I make to get more leads, traffic, or conversations?
If you have a question about your website (or marketing your website), share it during the onboarding. Your question will be answered.
How long does a Website Teardown take?
~7-10 business days. In case of any delays, I’ll reach out and keep you informed.
Who is this not right for?
This is not right for you if:
- You’re looking for a ‘done for you’ option for optimizing your website
- You aren’t comfortable investing $X00 in getting actionable, strategic advice on your website
- You aren’t willing to put the time, effort, attention, and energy into implementing the advice yourself
Order your Website Teardown today
Get ‘do this, not that’ advice on what to fix to improve your website. You’ll receive:
- Long-form video feedback (~45 minutes) with my first impressions of your website
- ‘Fix this now, fix this later’ action plan with the top ~5 most important changes
- Answers to your questions about your website, marketing, and SEO
You’ll receive everything within ~7-10 business days.
Order Your Website Teardown ($500) — 100% Money Back Guarantee
p.s., you’ve made it this far, so you might have a question or two about if a Website Teardown is right for you. Send me an email and you’ll hear back from me with answers in a business day or two.